It may not get the attention Facebook does, but Twitter is still a powerful tool in the world of today’s social media, even more so with last week’s redesign. In an effort to broaden its appeal, Twitter has simplified its process for new users while, at the same time, providing a relevant platform for advertisers.

If you’re on Twitter already, you may have noticed the home page has been total revamped with three icons at the top of the page: “Home,” “@Connect,” and “#Discover.” Here’s the scoop:
Home – you’ll discover that Twitter has embraced it’s two most recognizable functions that implement both the at (@) and hashtag (#) symbols. Their goal in doing this is to make Twitter easier to learn. With the redesign, the news feed is easier to follow and you can now see photos and videos displayed within tweets once you click on them rather than being taken to another site.  

@Connect – when you click on this icon, it will take you to a page that displays your Twitter interactions. You will easily see how many times your tweets have been retweeted or if other Tweeters have mentioned you.

#Discover – this is where you might notice the biggest change. One problem many new users to Twitter faced was the lack of initial content. No one wants to be lonely on Twitter, so #Discover helps users find content from the start as well as trending stories, community activities, top categories, and suggestions for who to follow and connect with – very similar to Facebook.
Finally, Twitter is expected to roll out Brand Pages over the next few weeks. The hope is that this will help create more compelling brand destinations for companies by using large header images for displaying visuals, logos and taglines.

Reaction to the changes has been mixed. Are you a “power user” or just a casual tweeter? Follow us on Twitter and let us know what you think of the changes.