Was your website built years ago? Does it need a makeover? In this video Eric Spellmann gives you five key signs that your website needs to be overhauled or re-built.
Remember, the FIRST impression the majority of people will ever have about your company will be your website. How many potential customers have you lost simply because your website didn’t put your company in the best light?
If you are a business owner, you must put your website through this quick and simple test. Updating your website could add more than you think to your bottom line!
Note from Eric: Below, you will find a word-for-word transcript of this video. I provide this as an aid for the hearing-impaired and for those who might just want to read it rather than watch the video. This conversational style is not reflective of how I write. Be nice! 🙂
Hi I’m Eric Spellmann and today’s video is 5 Signs You Need a New Website. That’s right you need to pull up your website and take a look at it based on this list. And the key is to be honest. I mean seriously, you had it built years ago and you may love it to death.
And it may have been built by your younger brother or your nephew. But when it comes down to it, there are 5 key questions, 5 key traits you need to measure your website against. Let’s begin.
First of all, your website might be harder to find than Waldo. And what I mean by that is Google. Do you even show up on Google? When people search for your industry, when people search for the services and products you provide, do you even show up? Now the goal is first page, and you’ve heard me say that many times. And obviously the dream goal is to be number 1 organically.
But my point is this, if people do a search for you and you don’t show up, you’re not gonna get found and if you don’t get found, they’re not gonna go to your website. And if they don’t go to your website, well you see where that’s leading to! So number 1, is your website harder to find than Waldo?
Number 2, you find yourself apologizing for your website when people call up and say they went and looked at it. If you’re not impressed with your website, if your website does not make your company look better than it is, than you need a new website!
A lot of old websites built in the past were built by people who didn’t have a lot of thought as it related to design. And so it may be all blocky, it may be some funky template. And so when people go to your website, you may look like a 1 person firm who works out of his house. And while there is no problem in that, you don’t want it to look like that.
I have a number of customers who work out of their house, and they are 1 person. And yet their website makes them look way more stable than that. It makes them look like they are in a large firm, a very established firm.
People this is key. Because the stability of your company is judged by your website. Remember, your website is the first impression people will ever get about your company.
So, your goal is that your website looks better than your company. Your website makes your company look better than it really is! Bigger, more stable, and to be honest more knowledgeable about your services and products.
You can’t update it yourself. If you have one of those websites where you have to call someone every single time you want to make a change, well guess what. Today’s technology is different. No matter what kind of website is built today, it can be built on a platform that you can update yourself.
Now you may not be able to update some of the really fancy animations, but you should be able to update pictures, you should be able to update text! And a lot of you because you can’t update it yourself, have let your website become a little dormant!
And keep in mind when Google sees that a website hasn’t been changed in a month, hasn’t been changed in 6 months, your ranking start to fall. Because Google will always put websites that are
constantly changing above those that are dormant. So, if you can’t update your website yourself, you need a change.
Maybe your website requires zooming on a phone. And what I mean is a smartphone like an iPhone, an Android etc. If whenever you pull your website up on a phone and if you have to kind of use your fingers to unpinch and make it bigger, then you have a problem.
That means that you have a website that is not mobile friendly. And people I am here to tell you that the vast majority of your traffic will probably be coming from a tablet or a smartphone within a year! That’s right, the majority! If when they pull up your site and it’s impossible to see, keep in mind the thing I’ve always been preaching and you know this.
Everyone on the internet has ADD and they’re lazy! The more work you make it for them to even see your site, the less likely they are to do it. So your website needs to be mobile friendly.
And finally the biggest one of all, and this should had been obvious. It generates no business for you. And when I say business, those of you who’ve been watching my videos know exactly what I mean, Leads or Sales.
If you have any commerce site, then you’re looking for actual sales i.e. people going online, putting something in a shopping cart and using their credit card to buy it. But the vast majority of you have websites that your hope is that they go to your website, they like what they see, and they pick up the phone and call you.
Or they fill out a form on your website and you receive an email. If your website is not generating those kind of leads or those kind of sales, or if you don’t even know if it is, there is a problem!
Because today’s website are not billboards. Today’s websites are not virtual pamphlets. They should be lead generation machines. You should be able to measure how many leads your website is generating for you.
Well as always if you have any questions on this, give me a call. If you wonder whether your website needs an update, if you wonder whether you’re getting leads or sales and you don’t know how to measure that, give me a call. I’ll be happy to help. I am Eric Spellmann, I’ll see you in cyberspace!