Using Facebook to market your business can generate tremendous leads and sales…but only if you have the right strategy. In this video, Eric Spellmann shows you how to construct the PERFECT Facebook Business Post. Only by combining three essential ingredients in each post can you ensure that your posts generate the leads and sales you want.
Note from Eric: Below, you will find a word-for-word transcript of this video. I provide this as an aid for the hearing-impaired and for those who might just want to read it rather than watch the video. This conversational style is not reflective of how I write. Be nice! Hey guys welcome back. Today we’re going to be talking about the Perfect Facebook Business Post. But first, keep in mind before you even jump on Facebook as a business, there’s a lot of things you need to know.
Number one: use a page not an account. Now I am going to be teaching you how to create a page later but for now if you already have a page understand what we’re going to be doing today is building a post. You know what you’re going to write so that it’s going to do what you want it to do.
So, rule number one; use a page, not your personal account to do something like this. Number two; keep in mind the goal of social media. The goal is to connect, the goal is not to sell, the goal is not even to generate a lead necessarily, the goal is to connect. So, keeping all that in mind, let’s go ahead and move on.
The perfect post. When we talk about a post, I mean typing a status, putting something in there, either text or pictures or whatever. So, the first piece, the first ingredient is information. Now a lot of you are already doing this part. Now whether you’re posting “Hey we’re having a big sale!”. But that’s all what you do. And you hope somehow, the magic of Facebook will turn that into sales.
Well no its not. Keep in mind that the information is a critical piece, but there are 2 more important pieces. For instance, the second piece should be a call to action. If we think of the perfect Facebook business post as a cake, there are 3 essential ingredients. The first is the information which you are already good at.
The second is a call to action. We’ve got to tell em to do something. The Facebook post, everything on the post you have should be telling em to do something based on that information, similar to good website design. And I’m going to be giving you some examples in a minute. We want the person to, after they read it, to go and do something.
But finally, and this is the biggest one of all, there’s got to be an invitation to interaction. Remember, I told you earlier that the goal of Facebook was to interact, was to connect. Well we’ve got to invite them to that. And you’re saying what you mean by that! I want to ask some sort of question or throw something up there so that people will comment on your post!
How many times have you been on Facebook to a business site and all there is just a bunch of advertisements and you don’t see any activity whatsoever. They may have a few ‘likes’ but you don’t see any activity. That’s not online marketing.
The true magicians at this are the ones who can post something and then have a whole series of comments by either their customers or prospective customers talking about it. And that’s what makes facebook so valuable to you. It’s this interaction, this connection. So what are the 3 ingredients? Information, call to action and an invitation to interaction.
Let me give you an example, as you’re probably going Eric what does it actually look like? Let’s say you are a restaurant and you have a Facebook fan page. I’m going to throw up kind of an example of what you might put. “ We’ve added steak to the menu! This week only get 20% off your entire ticket when you mention you saw this post on Facebook! Speaking of steak, how do you like yours?”
Now, let’s dissect this. That is the perfect Facebook Business Post for a restaurant. First, the first line that is the information piece. We’ve added steak to the menu. Now like I said before a lot of you are already doing that part. You are posting something like that already on there.
But here’s what we take it to the next level. The second sentence. And what do you think that is! That’s the call to action. “This week only get 20% off your entire ticket when you mention you saw this post on facebook!” See you want em to take action based on what they just read.
And that’s also how you know if Facebook is even working for you. It’s how many people walk in to your restaurant and say Hey I saw your post on Facebook But finally the most important piece of all is that third piece: “Speaking of steak, how do you like yours?”
Now remember, what is the purpose of that question? It’s to get people to comment. And what a lot of people don’t know is that why people use Facebook. Believe it or not, the majority of people don’t use Facebook because they are nosy and want to know what’s going on in their friends’ lives. They want to use Facebook because of an inherent human need to be heard.
The reason so many people like to have lots and lots of friends on Facebook is because we want to know that what we say is important and the more friends we have, when we post something that’s the larger, the potential audience who might read it. So, we as humans have a need to be heard.
So when you give someone the platform, say your business Facebook page and let them post, they will happily do it. But you’ve got to invite them to do it. So once again what are the 3 pieces? Inform, call to action and an invitation to interaction.
Let’s look at another example. Maybe a Realtor So a good Facebook post for you might be “Hey I just listed an incredible 3 bedroom home near a beautiful park. Perfect for parents! Click the link to see the fabulous interior shots. When you were a kid, what was your favorite park memory?” You’re starting to see. I shouldn’t even have to color code this. You should be able to take this apart and see the 3 distinct pieces. Trust me! if you do these things, if you look at a Facebook post as having those 3 essential ingredients and you build em and you put them on your business Facebook page, you are going to start seeing results.
As always, you can give me a call, you can email me. I’d love to hear your questions. And as always you can go to EricSpellmann.com and see more of these videos. I hope this was helpful. I’m Eric Spellmann. I’ll see you in cyberspace.