If someone tries to sell you a domain or web address with good keywords in it, should you buy it? Well, that depends.Does Google give ranking credit for search keywords in a domain? In this video, Eric Spellmann answers the question and explains exactly how Google looks at your web address when ranking your site.
Before you buy a bunch of keyword-heavy domains, watch this video!
Note from Eric: Below, you will find a word-for-word transcript of this video. I provide this as an aid for the hearing-impaired and for those who might just want to read it rather than watch the video. This conversational style is not reflective of how I write. Be nice! Hi. I am Eric Spellmann with Spellmann & Associates. Today’s topic is Will Buying Multiple Domains Improve My Ranking with Google. In order to understand this concept, we first got to define our terms. What is a domain? Well basically it is the dot com address of your site. It’s the whatever.com. It’s the whatever.com of your email address. It can be of a website, email address or whatever but in this case we are specifically talking about websites.
The easiest way to go through this really is to watch my video “How to Pick A Web Address”. I explain a lot about which ones to choose. Whether it should be .net, .org, .ca or whatever. So if you’re questioning even what is a domain and how do I pick one, then watch that. If you already have one or you’re thinking of getting one simply for SEO, then keep watching.
Basically, Google looks at domains differently than they used to. They look at Primary Domains. You need to understand the difference between Primary Domain and Secondary Domain. Whenever a website has an address, that is called the Primary Domain. When you attach other addresses to it, so that if people type those in, it automatically jumps to the Primary Domain, you might call them referral or redirecting. Those are Secondary Domains, they are not the primary. Back in the old days, Google used to look at all the domains going to a website.
Whatever you submitted to Google, it used to consider them a separate website. And based on keywords that might be in the domain name, Google would actually give you some SEO points for that. But these days, that’s long gone. The days of buying a whole bunch of domain names hoping that they will help you in the keyword arena are gone. The only domain name Google looks at, and let me be crystal clear, the only domain Google looks at is the Primary Domain!
If you’re not sure what the Primary Domain of your website is, go to the website and click on a link which will take you to another page on that website. Now look up at the top in the address bar. Whatever address is there is the Primary Domain. If, when you type in a domain, you suddenly see a change up there from what you typed in to a brand new dot com, well then you are entering a Secondary Domain, a redirecting domain. Google ignores those.
Basically, when it all comes down to it, you should only use Secondary Domains if it’s gonna be of help to the users. And believe it or not, there actually are some uses for that. For instance, if you want to send people straight to a deep page on your site without them having to start at your homepage and click click click or without having to send a very long url web address to them, then you can buy a dot com and point it to a sub-page. It’s an easy way to get people where you want them to go.
Stick with the dot com address when possible. Don’t get the dot net, don’t get the dot org. Watch my video “How to Pick A Web Address” if you’re not sure what I mean by that.
Well as always if you have any questions, just visit my website. I have lots of videos for you to watch. You can also signup to receive these videos via email. I am Eric Spellmann; I’ll see you in cyberspace.